How to Engage your Readers the Right Way: Be a Rockstar!

Today I wanted to share a thought I had last thursday. I was in Verona for work and on thursday there was a concert where lots of different famous (and not so famous) italian singers performed on stage. It was fun, but made me think (and that’s really frightening):

How can I also be a rockstar in my life?

Think about a musician. He will train for years just to get those 3 chords perfectly right. Then another year practicing his fingers to play the best solos of his favourite bands (since we’re talking about guitarists, my favourites are Slash, Iron Maiden and Santana). In the meantime, he will play in front of a little crowd in a pub or a little stage. After a while, he will eventually find success and he will play in front of a rabid crowd of girls, ready to tear off his clothes like starving animals and…

Well I’m digressing, but the concept is: you are in front of a crowd that loves you, it’s engaged with you and will do anything you say to them. When you go out on the stage and tens of thousands of people scream (of joy) because you’re there, you get the “Rockstar” sensation.

That’s when you feel you are accomplished. It’s when you are a pilot and you lift off a plane, or when you take out a cake from the oven. You are satisfied. But the crowd effect is a million times powerful. And then, there you are, giving all your best, engaging your audience, dancing, singing, moving, playing with the adrenaline pumping up in your veins. You’re rocking on the stage.

Now, what the hell is this related to… whatever I was going to talk about?

In a few words: be a rockstar on your blog. We can be rockstars on the internet. We can write and being pumped up, writing the best draft and doing the best editing we can, while we picture in our mind the readers that are going to be excited to see your post in their RSS reader. We can make videos and be a rockstar, thinking that you’re talking on a stage. We can be rockstars on a podcast or in a guest post. And imagine that crowd waiting for you, for your post. Really make an effort to picture it.

The thing is: take that “Publish” button as a finish line in a 100mt race, where you scream because you’ve won. After all the training, after all the efforts, you’re publishing your blog post. YES!

Or maybe you’re shooting a video or a podcast. Be engaging, be energic, be like you’re in front of a rabid crowd. And when you publish that video, clench your fist and say YES!

We ought to celebrate for every little step we take in growing our blog or our websites. We smile so seldomly, celebrate even lesser, without even mentiong congratulating ourselves and give us a round of applause.

Be a rockstar, be energetic, be grateful and congratulate yourself. That will impact your readers and your audience more than any writing technique.

I hope this was inspiring to you. Let me know in the comments what are your thoughts about it and if I made my arguments clear :)

(BTW in the picture above you can see the great Arena di Verona, where I was last week and got the inspiration for the post)

As always, please subscribe to my RSS feed and follow me on Twitter so you’ll know when my latest post is being published.

About Luca

Hey guys! My name is Luca and I'm a Blogger and an Internet Marketer. After a difficult time of my life, I finally decided to put all my eggs into the IM basket and go for it. Because freedom is more important than career, at least for me.

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8 Responses to How to Engage your Readers the Right Way: Be a Rockstar!

  1. Roger Weavers 09/13/2012 at 1:07 pm #

    Hi Luca, great analogy, I’mm not a rock star but I have played guitar in front of a small crowd and it gives you a wonderful feeling and make you perform better and more often, a bit like a drug. Getting feedback is very important, if the crowd cheer and clap its great. So when you are running a blog you need feedback, comments, likes, etc to build up your confidence.
    perhaps one day I will be as great as Santana, perhaps not :)
    Cheers
    Roger

    • Luca 09/13/2012 at 2:09 pm #

      I also performed on stage, but as a speaker :) And that is really a drug! Also, this post was inspired by the athletes at the olympic games. When they win, or when they finish the marathon, they cheer, they cry, they are truly happy and satisfied. They cheer because their hard work and training has finally payed off. Why can’t we do the same thing, get the same feeling, while blogging or doing internet marketing? Yes, of course getting the first check from a website is an unforgettable moment, but why should we wait so long to cheer? We should cheer for every comment, like I did right now (at work :D ) for yours, for every sign-up, for every 10 visits daily to the blog. That gives a really positive impact on our work and on our spirit.

  2. Jeremy 09/14/2012 at 6:19 am #

    One thing this really reminds me of is the need to niche down at times. When we start writing, we try to reach everyone and as much people as possible (and understandably so). However, once we start to really define and target people we can “rock out” in front of, that’s when I think we’ll start to see results.

  3. jordan shoes 09/24/2012 at 11:09 am #

    Great list! People should keep blog posts short and sweet. I have been giving out short and direct to the point posts and it’s more readable to customers than posting a too-detailed post.

  4. Zaira 10/17/2012 at 9:00 pm #

    Hey Luca,

    Thanks for the very timely advice!

    I am a singer and I pretty much can FULLY understand the “Rockstar” sensation you’re writing about; I loved the key point about visualizing a crowd waiting for me to deliver the value I have directly to them. I’ve been meaning to journal more, and to take action on all my ideas. You really nailed it with your remarks. It’s time to be courageous and take action on many fronts in my life, and your message really helps me realize the world needs what I have to offer.

    Keep Shining through your blog posts!

    Zaira

    • Luca 10/17/2012 at 9:33 pm #

      Thank you Zaira for your kind comment. I’m happy that my post was useful for you. Keep on rocking, baby!

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